Key Personnel

David Higginbottom
Principal Consultant
BCom (Melb), DipEd (Monash), MBA (Canada), MIM (UK)

- Management Consultant with Ernst & Young, Canada.
- Marketing Manager for Griffith Laboratories in Toronto.
- Degree of Marketing Co-ordinator at Monash University.
- Formed Competitive Edge, Marketing Consultancy, in 1980.

At Competitive Edge:

- Conducts domestic & international research & market introduction projects
- Formulates marketing strategies for Australian & overseas organisations.
- Prepares practical marketing & export market entry strategies / plans
- Assists Management with implementation: sales & marketing activities.
- Facilitator for strategy workshops for organisation change and management.
- Develops Executive Marketing programs & workshops.
- Is a regular guest speaker & motivator on marketing & marketing strategies.
-  Industry & Government projects and projects overseas.
- Supports University Executive Programs.

 

Nancy McNaughton
Research Manager
BCom(Melb), TTTC, C.P.A. (Associate)

- Accountant in large Melbourne practice.
- Strategic & financial planning positions with City of Toronto & Porsche/Audi in Canada.
- Citicorp Dealer network financial planning.

At Competitive Edge:

- Market research - SME's to large multi-nationals in service industry & Agribusiness.
- Extensive projects in both Marketing & Accounting/Finance fields.
- Market audits, new product development, industry studies
- Feasibility & Business Planning including export market planning
- Assists clients with strategy development based on primary research.
- Prepares Export Market Development Plans, Business and Market Plans
- EMDG grant applications & Consulting for emerging exporters
- Works with Government - is an accredited provider in networking and export planning.
- Develops networks of small & medium businesses to meet export challenge.
- Has strong educational market & market research experience.

 

Rajiv Ramachandran
IT and Communications Consultant
BEng, MEng Software Systems (Melb)

Asset Management, Systems & Strategy
IT Consulting & Business Modeling
B2B Communications &  Integrated eMarketing

At Competitive Edge:

- Business Modelling for Structural change
- Traditional and online communication platform design
- Online marketing strategies and ecommerce.
- Integrated business and eBusiness/ marketing development
- Utilises e-commerce & e-marketing to maximise export performance
- Implement project management & MIS for improved business efficiencies
- Facilitates Government funding to assist clients to achieve growth and export goals.