Our Export Market Planning group program develops participants' understanding of the essentials for successful export development, from initial idea through market entry strategies, to the first and subsequent visits to the chosen target market.

In the program, participants will learn about the critical success factors in exporting from a product and service standpoint, from the client's perspective, and from the promotional and organisational support viewpoint.

With 30 years' experience in exporting, including initiatives for the Australian and Asian Governments, David Higginbottom the Principal of Competitive Edge, can provide case studies, strong support checklists and frameworks, anecdotal evidence, and strong visuals to assist with export success.

The plan you build in this program will work because the participant numbers will allow David to spend face-to-face time with you during workshops and business visits to hone a culturally sensitive, practical Implementation Plan.

Whether you work with Austrade, in a group, through trade missions or fairs, or go it alone, to create an international market for your products or services, he can advise you because of his experience in the various delivery channels and practical experience in different approaches to market entry.