Google Panda – An Overview User Experience, Quality & Duplicate Content Penalty On 24th February 2011, the major search engine, Google, released the algorithmic update, “Google Panda”. The Panda algorithm is mainly implemented to separate a high quality, unique content website from a low quality content website to provide a better search result for users. Continue Reading

Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. Here are a few tips to help improve your PPC campaign and help you gain a greater ROI. You can make the whole advertising process intuitive, while communicating the right message to the right people. 1. Negative Keywords Continue Reading

The rapid development in use of internet technology has massively changed the way business is conducted across any industry. People trust search engines as a way of locating information online and statistical data reveals that more than 320 million searches are made through search engines daily. To drive the internet users towards your product and Continue Reading

In this technology-driven digital world, business competition is growing at an enormous pace. Companies take advantage of E-Business Solutions to empower their business and to overcome business competition. Further, E-Business Solutions helps entrepreneurs to fulfill needs of their customers and expand customer base, sales and profit. Here we are going to discuss few E-business strategies Continue Reading

Internet has become a global marketplace and it is emerging as one of the fastest growing advertising mediums. With the extensive use of Internet, each and every business has made an online presence and is able to turn a lot of visitors into potential customers. It is estimated that 200 million websites are already available Continue Reading

Competitive Edge first started employing web designers in 1998, providing web design and development as a value added service for their clients.  At that time we had no idea about the revolution that the Web and online marketing was about to create. We guessed there would be a fusion between traditional marketing and the use Continue Reading

Facebook is used by millions of people every day. They share their experiences with their social networks. By creating a Facebook profile, your business can become a part of the conversation. Whenever your business is mentioned, instead of being static text, it can become a link to your Facebook profile. It is an additional web Continue Reading