In previous blogs we have talked about the website as a selling tool. A selling tool is an important part of a business because nothing happens until there is a sale. As a selling tool the website should be able to take customers from awareness through to Action to Awareness in a step commonly known Continue Reading

Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. Here are a few tips to help improve your PPC campaign and help you gain a greater ROI. You can make the whole advertising process intuitive, while communicating the right message to the right people. 1. Negative Keywords Continue Reading

The rapid development in use of internet technology has massively changed the way business is conducted across any industry. People trust search engines as a way of locating information online and statistical data reveals that more than 320 million searches are made through search engines daily. To drive the internet users towards your product and Continue Reading